Anchor text is visible, clickable text that appears as a hyperlink on a web page. When clicked, the anchor text directs users to another webpage on the same or a different website.

Anchor texts are important for search engine optimization (SEO) because they provide context and relevance to the linking page. Anchor text is used by search engines to understand the topic or topic of the linked page and determine its relevance to searches.

Anchor text should be descriptive and relevant to the linked page.
They should also be organic, avoiding keywords or other manipulation tactics. Good examples of anchor text can include phrases such as “Learn more”, “Click here”, or “Read the article”, as these describe exactly what the user does when they click on the link.

It is also important to consider the position of the anchor text within the content of the page. Anchor text should be placed in the context of surrounding text and should relate to the topic of the page.
Excessive use of anchor text or placement in irrelevant areas of the page may be considered spamming or manipulation and may result in search engine penalties.
In summary, anchor text is clickable text that appears as a hyperlink on a webpage. This is important for SEO because it provides context and relevance to the linking page. Good anchor text should be descriptive, relevant, and placed in the context of the surrounding text. Excessive or misused anchor text can lead to search engine penalties.
Besides their role in SEO, anchor text also plays a key role in the usability and accessibility of a website.
This helps users understand where the link will take them and what type of information they can expect to find on the linked page. Descriptive and relevant anchor text can improve user experience and make it easier for users to navigate a website.

Anchor text can also be used to promote internal links within a website, helping to spread link equity across the site and improve its overall SEO. Internal links also help users discover relevant content and stay on the site longer.
Webmasters can use different types of anchor text depending on their goals and the context of the linking page.
Some examples include exact match anchor text, fuzzy match anchor text, branded anchor text, and generic anchor text. Each type of anchor text has its advantages and disadvantages, and webmasters should use a variety of anchor texts to create a naturally diverse link profile.

Read more:

What is an organic result?

In summary, anchor text is not only important for SEO, but also for the usability and accessibility of your website. Descriptive and relevant anchor text can improve user experience and facilitate internal linking within a website.
Different types of anchor text can be used and different link profiles can help improve a website’s overall SEO.